Marketing Executive
Skills:
work independently |
expressive |
organised |
people orientated |
problem solver |
desk based |
prefer working in a team |
Experience:
entry level |
intermediate |
Business Types:
broadcast |
digital |
design |
education |
film |
museums |
music |
performing arts |
What You'll Get?
Contract
Fixed term and permanent positions, usually salaried rather than freelance.
Hours
Working week of approximately 40 hours, and entitled to annual leave, and sickness leave.
Salary
£20,000 - £25,000 full-time.
What Would You Do?
Based at a venue, this role would support the marketing team and manager in marketing shows effectively to meet ticket and sales targets. This role will also provide marketing support for other departments including catering, external hires, and community engagement activity. The types of campaigns you can be working on range from theatre, dance, comedy, music, and exhibitions depending on the venue’s programme.
Tasks and responsibilities:
Working with visiting companies, and their marketing agents to create individual campaigns and tailoring them to fit in with the venue’s overall programming.
Supporting the team to coordinate marketing activity across the entire programme and will have to report on income and expenditure targets for individual shows and effectiveness of campaigns.
Be working across areas of marketing including direct mail, advertising and sales promotion, website content management, email, and social media campaigns.
Supporting the Design team in creating print and publications including brochures, flyers, programmes, banners, and digital assets.
What You'll Need?
Skills and abilities:
Good communication skills as you are expected to write promotional copy and will have to work collaboratively with clients, offering marketing support and advice.
Excellent negotiation skills as you will be working with agents, media buyers, and advertisers.
Good attention to detail and have an eye for graphic design and confident creating and editing video and images.
IT literate with knowledge of Microsoft Office, and marketing software such as Mailchimp and social media management tools and data analytics tools, as well as Adobe InDesign and Photoshop.
What Can You Achieve?
You would expect to get on-the-job training in this role and likely to be trained on specific website content management system and customer relationship management (CRM) system the venue uses. Career paths in marketing are expansive and could specialise in digital marketing, or with experience become marketing manager or director. Also, it is common for people to become a freelance marketing consultant, work in advertising, sales, or public relations.
Where Do These Jobs Exist?
Marketing executive roles exist at any venues open to the public, including arts centres, theatres, music venues, galleries, museums, dance halls. You’ll also find similar marketing positions within production companies, arts marketing agencies and festivals.
How To Apply?
You will be expected to submit a CV and covering letter explaining how you meet the details outlined in what you need for the role (personal specification). Or alternatively, some companies provide questions for you to answer, and within your answer you are expected to tell them how you meet the details of what you need in the role from the job description and person specification.
What Else Can You Do?
Do your research and observe how venues, and shows are using social media such as Facebook, Twitter, Instagram, YouTube to attract audiences and promote their activity. Start making your own videos using your phone and getting the basic filming and editing skills that you’d need in this role. Have a play and learn basic design skills creating posters/flyers and presentations using Adobe InDesign, Photoshop or Canva.
Find external links here for more careers support https://salfordlcep.com/careers.html
