Social Media Coordinator


work independently |

expressive |

people orientated |

variety in work tasks |


entry level |

Business Types: 

broadcast |

digital |

education |

film |

museums |

music |

performing arts |

radio |

What You'll Get?


Fixed term or permanent positions. Though, you often can find freelance opportunities for one off projects or events.


Working week of 40 hours and exact hours of work as required by demands of the role. The pattern of your working hours might vary, and sometimes include weekend and evening work. Unlikely to be paid overtime, but time in lieu is common to cover additional hours worked.



What Would You Do?

This role is usually part of the marketing & communications team and likely to liaise with various departments (digital & design) to make sure there is a presence on social media for all aspects of the company.  

As the social media coordinator, you will be supporting the broader marketing strategy of a company by boosting the company’s social media presence. You will use platforms to connect with target audiences and form good communities, with the intention of raising brand awareness and attracting public interest and engagement. You will be on the ground creating the content (filming and photographing people) for live social stories, moments, and gifs.

Tasks and responsibilities

  • Handling the social media channels and monitoring comments and interacting with the online community

  • Assist in creating content, text posts, video, and images for social media platforms including TikTok, Facebook, Instagram, YouTube.

  • Run paid search, social and online advertising campaigns ensuring activity is correctly tagged, tracked, and measured.

  • Report and monitor key statistics like engagement, followers and audience using Google Analytics alongside other research and social media analytic tools.

  • Interact with other accounts online where appropriate. 

  • Keep up to date with trends, online politics, content ideas, competitors initiatives and report back to team and suggest ways to react.

What You'll Need?

Skills and abilities:

  • Good communication skills are essential as you are at the forefront of communication with users, so knowing the right approach for specific groups is key.

  • Ability to pay close attention to detail, have a good visual sense and high quality written skills.

  • Creative flair and likes coming up with ideas to catch the imagination of the audience/user.

  • Adapt quickly and responsive to changes.

  • Proactive and organised and likes putting a plan together and sticking to deadlines.

  • Enjoys being part of a team.

  • Enthusiastic and interested in telling stories and driving information to people.

  • Social media enthusiasts with an understanding of the top social media channels.

  • Able to use a computer and main software packages.

  • Desirable to have used Photoshop, Illustrator, and other packages to manipulate images.

Qualifications are not required; however, you will have to demonstrate that you understand and know how to use social media. Worth managing your own social media platforms, setting up and writing your own blog, and tracking it’s use and popularity. Do your research and pick marketing campaigns you like and study how it is put together. It is worth joining online forums and participating in online webinars.

What Can You Achieve?

Careers in Digital Marketing are rapidly growing and outweighing the growth of any other marketing position. This is because social media is such a critical part of business and has changed how businesses market to their consumer.  

There are many options and could find yourself leading on social media strategy for a company, leading a team and developing and delivering campaigns to liven up or maintain social media; or you could find yourself working for an agency where you are scheduling posts, handling engagement, monitoring reports for lots of different business accounts. Social Media must be thought of as part of the broader marketing strategy and leadership roles in Marketing & Communication must understand its importance.

Where Do These Jobs Exist?

Find these jobs throughout arts and media industry especially festivals, radio, TV, and venues where audience engagement is key. These companies will have active social media platforms to help with on-sale alerts, or new shows or programmes announcements, ticket releases, event invitations, reviews, success stories etc.

How To Apply?

You will be expected to submit a CV and covering letter explaining how you meet the details outlined in what you need for the role (personal specification). Or alternatively, some companies provide questions for you to answer, and within your answer you are expected to tell them how you meet the details of what you need in the role from the job description and person specification.

What Else Can You Do?

You can do your research and observe how venues and shows are using social media such as Facebook, Twitter, Instagram and YouTube to attract audiences and promote their activity. Start making your own videos using your phone and getting the basic filming and editing skills that you’d need in this role. Explore current media trends and think about how they could be used for particular venues or events that you'd like to work for. Experiment with how to measure and monitor social media analytics.

There are degrees in communications and marketing which would be relevant, and there are also specific social media marketing certifications. You may be able to get an entry level social media role without qualifications and work towards the role of social media coordinator.

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